
After welcoming an estimated 143 million visitors in 2024, it is no surprise that Florida reigns as one of the top travel destinations in the United States. From Miami to Kissimmee, millions are drawn to all the Sunshine State has to offer. But what about the towns we don’t often see in travel vlogs and magazines? While Florida’s theme parks and resort cities are popular for a reason, sometimes the best treasures are hidden in the shadows. Whether located off the beaten path or eclipsed by more popular attractions, these 10 small towns are some of Florida’s best-kept secrets. Boasting postcard beaches without the crowds and charming downtowns without the tourist traps, these towns unveil a more authentic side of Florida you never knew existed.